AboutI'm Amanda St. Maur — an operations consultant who builds the funnels, dashboards, and operating systems that let online businesses scale without burning out their founders.
I came to operations through anthropology and design.
I trained as an anthropologist: the discipline that studies how groups of people make meaning, build culture, and organize themselves. From there I spent a decade working as a designer, then as a consultant whose work leaned increasingly on the anthropological lens — looking past the surface and into the system of people underneath it. By the time I was a few years into client work, I'd stopped describing what I did as "design." The work I was actually doing, for clients across industries, regardless of the title on the proposal, was operations.
That throughline is what I bring to operations consulting now. Anthropology taught me to look at a business and see the system of people underneath the org chart. Design taught me to translate insight into structures that work.
Operations is what those two have always been pointing toward — the discipline of building businesses that function as coherent systems rather than as a heroic effort of their founders.
I'm a Verified ClickUp Power User (top 10% of users globally) and have built funnels, dashboards, and operating systems for membership businesses, creator-economy brands, and small service companies. I take on a small number of engagements each year.
Ready to build the engine?
I take on a small number of engagements each year. If yours might be one of them, the contact form is the place to start.